“Meconomics® 101 describes key strategies and tactics you can use to refocus and integrate your marketing, selling and staffing processes to achieve more success. Brian’s book is a resource we can come back to again and again.”
- Hanna Hasl-Kelchner, Esq., Host and Producer of the Business Confidential Now podcast
“I invited Brian to share his insights with the StrengthInBusiness community because what impressed me most about his book Meconomics® 101 is the fact that he took a unique approach - a “3 Lenses” approach - to looking at an entire business and layered that on top of the three pillars: marketing, selling and business management.”
- Krisz Rokk, host of the StrengthInBusiness podcast
You don't have to have a multi-million dollar marketing budget to sell as if you do!
"Meconomics® 101 is an excellent and practical read. It presents meaningful and understandable concepts with lots of applicable real-world examples and techniques. I was able to take away many benefits as a salesperson, manager, training professional, and entrepreneur. Bravo Brian."
- Lorne Novolker, Vice President, GP Canada Co., a subsidiary of GP Strategies
"Meconomics® 101 makes perfect sense of marketing and advertising strategy principles, with practical applications anyone can understand and follow."
- Paul Friederichsen, President of BrandBiz, Inc.
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"Successful companies ... use emotional connections to drive customer loyalty and sales growth. "Meconomics 101" breaks down how these companies do this at the most basic level so readers can build their own engaging and customer-attracting marketing and sales campaigns."
- Charles Franklin, Small Business Trends
"We felt that this was the most concise clear path business advice we received this weekend. Best of the event."
"Provided great strategies for developing new business."
"I had high expectations. Brian exceeded all. Amazing!"
"Excellent topic and presented extremely well."
- TISE 2017 attendees